Editor’s Note:
For the communications profession, artificial intelligence (AI) like Bing AI and ChatGPT is the best innovation since Roget introduced the thesaurus. I have been in this business for 30 years, and I have never been so excited about a tool that enables teams to focus more on strategy and less on tactics. Recently, I have been using ChatGPT or Bing AI to write first drafts of articles, email summaries, press releases, media lists, a video script, and more – each in less than one minute. (I did not share any confidential information in the AI chat, and you’ll understand why as you read on.)
Below is an article about AI-generated communications, and it was written in 49 seconds by Bing AI based on a brief prompt. While the piece is a bit clunky and antiseptic, it is informative and reflects my experience to-date with this remarkable technology. Usually, I would edit an article like this to add personal experiences, convey empathy, and communicate with a more human voice overall – which is critical for authenticity. In this case, it seems valuable for readers to see the unedited output and witness the raw potential.
Enjoy, and welcome to the future. Write on!
Generative AI for Communications: A New Way to Write Articles
Artificial intelligence (AI) has been transforming the field of communications for a while now. From chat bots and speech recognition to linguistics and content marketing, AI has been helping communicators create and deliver messages more efficiently and effectively.
But what if AI could also help you write articles? What if you could use AI to generate content based on your inputs and preferences? This is where generative AI comes in.
Generative AI is a type of AI that can create new content such as text, images, audio and video based on its training data1. It can learn from existing examples and produce original outputs that are relevant to the topic at hand. For example, generative AI can be used to find analogies that are relevant to the topic at hand2.
Generative AI can be a powerful tool for communicators who want to write articles faster and better. However, it also comes with some challenges and limitations that need to be addressed. Here are some tips on how to use generative AI for communications effectively:
- Provide clear instructions: Generative AI works best when you give it specific and detailed instructions on what you want it to write about. For example, you can provide keywords, sentences, outlines or questions that guide the AI chat towards your desired outcome. You can also specify the tone, style, length and format of your article.
- Do not provide confidential information: Generative AI is not secure or private. Anything you input into the AI chat can be accessed by others or stored by the platform. Therefore, you should avoid providing any sensitive or personal information that you do not want to share publicly or with third parties.
- Verify all facts: Generative AI is not always accurate or reliable. Sometimes it can make up facts or hallucinate outputs that are not true or relevant. Therefore, you should always check the sources and references of the content generated by the AI chat and verify them with credible sources before publishing or sharing your article.
- Explore and experiment: Generative AI is still a new technology that is evolving rapidly. There are many different platforms and models that offer different features and capabilities. Therefore, you should explore different options and experiment with different settings until you find the one that suits your needs best.
- Start simple: Generative AI is not a magic solution that can write perfect articles for you without any effort. It still requires human input, feedback and editing to produce high-quality content. Therefore, you should start with simple topics and short articles until you get familiar with how generative AI works.
Generative AI for communications is an exciting opportunity for communicators who want to enhance their creativity and productivity. By following these tips, you can use generative AI as a helpful assistant rather than a replacement for your writing skills.